TELL A STORY

TELL A STORY

TELL A STORY

SHOULD

SHOULD

SHOULD

EVERY SPACE

EVERY SPACE

EVERY SPACE

OUR VISION

To redefine luxury with unforgettable, personalized experiences.

To be the trusted partner and leading innovator in luxury hospitality solutions, setting the standard for personalized service and excellence. We aim to inspire a global transformation in the way bespoke services elevate hospitality, creating enduring value for clients and unforgettable moments for their guests.

OUR MISSION

Elevating luxury brands with bespoke, unforgettable experiences.

To craft bespoke journeys for luxury hospitality brands, delivering tailored, detail-oriented solutions that celebrate and enhance their uniqueness. Through our comprehensive, one-stop-shop approach, we empower our clients to create memorable guest experiences while preserving the distinct identity of their brand.

WHO ARE WE ?

WHO ARE WE ?

Drawing from over 50 years of collective, worldwide experience in ultra-luxury hospitality and residential development, design and management.

From strategy to execution.

We believe that every luxury experience is a story; unique, intimate, and yet to be written. For us, luxury is not just about perfection; it’s about connection - to the moment, the people, and the journey ahead.

We don't just create; we disrupt
We don't just serve we host.

THOMAS VAUCOULEUR-DE VILLE D'AVRAY

Co-Founder

THOMAS VAUCOULEUR-DE VILLE D'AVRAY

Co-Founder

THOMAS VAUCOULEUR-DE VILLE D'AVRAY

Co-Founder

Thomas has achieved 25 years of leadership in ultra-luxury hospitality, driving strategic growth and brand development globally.

He's served as CEO of Lanvin Hotels & Residences, Senior VP at The Anthology Group, and held senior management positions at renowned establishments like The PuLi, Cheval Blanc, The Peninsula, Four Seasons, and Hyatt.

As a Strategic Advisor to the Fosun Group and a lecturer at Vatel Hotel School, he demonstrates deep expertise in business strategy, partner relations, and hospitality education.

MARKUS ENGEL

Co-Founder

MARKUS ENGEL

Co-Founder

MARKUS ENGEL

Co-Founder

With 35 years of ultra-luxury hospitality experience, Markus has consistently delivered exceptional results in leadership and brand development.

He founded The Anthology Group and co-founded Urban Resort Concepts, demonstrating entrepreneurial drive. His extensive career includes senior management roles at iconic hotels such as The Dorchester, Mandarin Oriental, The Peninsula, and Oberoi, earning him the "Corporate Hotelier of the Year - Asia-Pacific" award in 2019.

He currently serves on the Board of RAKHH, leveraging his expertise in advisory, branding, and general management.

With 35 years of ultra-luxury hospitality experience, Markus has consistently delivered exceptional results in leadership and brand development.

He founded The Anthology Group and co-founded Urban Resort Concepts, demonstrating entrepreneurial drive. His extensive career includes senior management roles at iconic hotels such as The Dorchester, Mandarin Oriental, The Peninsula, and Oberoi, earning him the "Corporate Hotelier of the Year - Asia-Pacific" award in 2019.

He currently serves on the Board of RAKHH, leveraging his expertise in advisory, branding, and general management.

OUR RECOGNITION

Our work has been recognized for its quality and design excellence, earning accolades from industry peers and media alike

THE PUXUAN HOTEL AND SPA, BEIJING

THE PUXUAN HOTEL AND SPA, BEIJING

THE PUXUAN HOTEL AND SPA, BEIJING

THE RUMA HOTEL AND RESIDENCES, KUALA LUMPUR

THE RUMA HOTEL AND RESIDENCES, KUALA LUMPUR

THE RUMA HOTEL AND RESIDENCES, KUALA LUMPUR

THE PULI HOTEL AND SPA, SHANGHAI

THE PULI HOTEL AND SPA, SHANGHAI

THE PULI HOTEL AND SPA, SHANGHAI

THE PUSHANG HOTEL AND SPA, XIAMEN

THE PUSHANG HOTEL AND SPA, XIAMEN

THE PUSHANG HOTEL AND SPA, XIAMEN

OUR DESIGN PARTNERS

  • Foster & Partners

    Sir Norman Foster
  • OMA

    Rem Koolhaas
  • DCA

    Sir David Chipperfield
  • Kengo Kuma & Assoc

    Kengo Kuma
  • SOM
  • Denniston

    Jean-Michel Gathy
  • Zaha Hadid

    Patrick Schumacher
  • ACPV

    Antonio Citterio
  • Sybille de Margerie
  • Kengo Kuma & Assoc

    Herzog & De Meuron